Overview: A vertical campaign for the Hyundai Palisade produced around the Latin Grammys in Las Vegas. As Car Unit Director of Photography, I photographed the vehicle’s interior and exterior features, driving sequences, and its integration with artist talent throughout the campaign.

Approach: The production moved between controlled vehicle photography and the fast pace of a live-event environment. Much of the car work took place on a Las Vegas rooftop, where direct sunlight, changing weather, the surrounding skyline, and the Palisade’s highly reflective surfaces required careful control of unwanted reflections while preserving the shape and finish of the vehicle.

Large solids and negative fill were used to control the environment around the car, allowing us to create cleaner reflections and define its surfaces without losing the natural character of the location.

The campaign culminated in filming the vehicle and artist within the live Latin Grammys red carpet environment, where the approach had to shift from controlled automotive cinematography to working quickly within the limitations of an active event.

Scope: Interior & exterior vehicle photography · Driving sequences · Automotive details · Artist + vehicle · Live-event coverage · Vertical delivery